ADVERTISING

Bollo is a company which, since the 80s has invested in advertisement.  We can consider ourselves pioneers in television fruit advertisement. The branding we initiated years ago has been having positive results in trademark recognition. Our slogan “Bollo melons, these are the good ones” is already a popular slogan among consumers.

We are one of the five companies from the fruit world that advertise its products on national television.

In fact, for years we have invested in the Bollo trademark promotion in different primetime programs in Tele5, Antena3, Cuatro, La Sexta and TV3. Bollo melons have been seen in programs with a high audience such as Gran Hotel, Velvet, Hay una cosa que te quiero decir, Sálvame de Luxe, Supervivientes, etc.

Bollo participates with its own stand in Fruitlogística, the largest sector fair that takes place annually in Berlin. Currently it is also present in Fruitatraction.

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